The Department of Integrated Marketing Communications facilitates dialogue between
Chicago State University, the public, the campus community and the media. This department
establishes and nurtures relationships with University constituents through:
- Public Relations: Captures and disseminates news through the media
- Internal Communications: Ensures an informed campus community
- Community Relations: promotes University programs and the accomplishments through the use of community
- Marketing and Advertising: Highlights CSU through commercial media and social marketing.
The mission of the Integrated Marketing Communications department is to plan and implement
coordinated strategic and creative communications to support and increase enrollment,
retention, and graduation. The department manages the CSU brand and ensures its integration
across all University marketing messages and programs in order to enhance visibility
and awareness among prospective and enrolled students, parents, faculty, staff, alumni,
legislators, and the community. Our department works with academic departments and
administrative units to strengthen the University’s position and presence in higher
education and ensure clear and accurate communication about the University.